INSIGHTS

our thoughts on digital craft, creativity and inspiration.

What we're learning, thinking about, and occasionally arguing about. Design strategy, development deep-dives, and the occasional hot take.

A humanoid sitting and operating a laptop computer

buildMar 27, 2026

Your New Favourite Coworker Doesn't Need Coffee

AI isn't coming for your development workflow. It's already here, writing your boilerplate, catching your bugs, and generating your test cases while you focus on the work that actually requires a brain. The teams that figure out how to integrate these tools properly will build faster, ship cleaner, and wonder how they ever operated without them.

3 prompts ago

A visualization of application development happening on a laptop

buildMar 20, 2026

The Stack That Actually Ships

Next.js paired with a headless CMS isn't trendy. It's the most practical architecture for teams that need to ship fast, scale confidently, and stop fighting their tools. Here's why we've made it our default and why your team probably should too.

7 mins to shift your perspective

the infamous spider man pointing at a copy of himself meme

designMar 16, 2026

When Every Website Looks the Same, Nobody Wins

Somewhere along the way, the web stopped being interesting. Conversion rate optimization became the only metric that mattered and every site started looking like the same A/B tested template. We're not saying data doesn't matter. We're saying it shouldn't be the only thing driving design.

10 identical sites ago

A cookie notice being displayed on a mobile device browser

designMar 3, 2026

Death by a Thousand Pop Ups

Cookie banners, newsletter modals, notification prompts, chat widgets, discount overlays, and age gates. Your users haven't even seen your content yet and they've already closed five things. The mobile web is drowning in interruptions and most of them are actively driving people away.

8 cookie notices deep

A striking visual design featuring the letter A

designFeb 25, 2026

Your Brand Font Is Breaking Your Product

That gorgeous serif your branding agency picked looks stunning on a billboard. It's also nearly illegible at 14px on a phone screen. Typography decisions made for print are actively harming digital products, and it's time for brand designers to start thinking screens first.

16pt double spaced

A graphic of a user holding a mobile device and usability red and green flags

testFeb 19, 2026

If They Can't Use It, It Doesn't Matter How Good It Looks

Accessibility isn't a compliance checkbox and usability isn't a nice to have. They're the foundation that every great user experience is built on. If your product doesn't work for everyone, it doesn't work. Full stop.

10px too small

A humanoid robot pulling a developer out of his desk chair

buildFeb 9, 2026

The Reports of Our Death Have Been Greatly Exaggerated

Every few months a new headline declares that AI will replace developers entirely. It won't. But it will replace developers who refuse to evolve. The real extinction event isn't AI taking your job. It's you pretending AI doesn't change what your job looks like.

5 lines in you ask ChatGPT for a TLDR;

A woman cradling her phone in both hands

designDec 6, 2025

Designing for thumbs

Screens keep getting bigger but thumbs haven't evolved to match. With foldables, tablet hybrids, and phones pushing well past six inches, the way people physically hold and interact with your app has never mattered more. If your most important UI is still pinned to the top of the screen, we need to talk.

12 min read

A herd of gazelle leaping across the savannah

buildDec 1, 2025

Forget the Waterfall

Waterfall process was built for teams with time and headcount to burn. Modern agencies have neither. Agile isn't a buzzword anymore, it's how small teams ship better products faster, and with AI accelerating every phase of the cycle, the gap between agile shops and everyone else is only getting wider.

15 sprints

UX Designers using paper prototypes to help design a mobile app

designNov 29, 2025

Requirements to Code

When should you start prototyping? If you're still asking that question, the answer is yesterday.

10 mins to peruse

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