Slot Machine Tutorial
A tutorial built to support responsible gambling education across BC's casinos
the challenge
BCLC had been an advertising client of ours for quite a while when they approached us with something different: an interactive tutorial that would help casino patrons understand the basics of how slot machines actually work. The tool needed to be portable enough for BCLC representatives to carry around casino floors on tablets, while also functioning as a standalone kiosk installation. Most importantly, it needed to support BCLC's mandate around responsible gambling by giving players genuine knowledge about the games they're playing.
the approach
The BCLC casinos team had already developed a wonderfully fun brand for their responsible gambling initiatives, featuring a playful animated style that made learning feel approachable rather than preachy. We took that visual language and ran with it, designing a simplified slot machine interface that would feel familiar to players while clearly demonstrating the mechanics behind the spinning reels.
the solution
We built a self contained React application that could be easily packaged and deployed across tablets and kiosk devices as needed. The star of the show was our extensive use of Lottie animations, which allowed us to create detailed, smooth animations for every component of the slot machine experience. From inserting credits to start a session, all the way through to realistic spinning wheels on the slot interface itself, every interaction was designed to educate while entertaining.
We took BCLC's playful brand and brought it to life through detailed Lottie animations, turning responsible gambling education into an experience that's actually fun to interact with.
the results
The tutorial successfully launched across BCLC casino properties, giving representatives a powerful tool to engage directly with patrons about responsible gambling. The self contained architecture meant deployment was straightforward across multiple device types, and the Lottie powered animations delivered the polished, engaging experience that BCLC's brand demanded.
technologies
Live Project
View Live Site
Every Spin Tells a Story
From inserting credits to watching the reels land, every interaction in the tutorial was meticulously animated using Lottie. The result feels less like a training module and more like a game, which is exactly the point when you're trying to reach casino patrons.
