Microsites and Brand Experiences
Award winning digital experiences built for a legendary outdoor brand.
the challenge
Arc'teryx sets the standard for technical excellence in outdoor gear, and they expect the same from their digital experiences. That expectation creates a unique set of challenges: massive high resolution assets that need to load quickly, immersive interactive experiences that need to feel flawless, and timelines that would make most development teams nervous. We're talking about launching complete digital experiences in less than six weeks from project brief to go live.
The technical complexity goes deeper than ambitious timelines. Every experience needs to connect directly with Arc'teryx's internal e-commerce infrastructure, pulling real time product data from their Bloomreach powered feeds. This means building beautiful brand storytelling that simultaneously functions as a seamless shopping experience, with live inventory, accurate pricing, and smooth purchase flows. When you're showcasing a $900 hardshell jacket, every pixel and every millisecond matters.
the approach
Over more than a decade of partnership, we've developed a deep understanding of what Arc'teryx needs and how to deliver it consistently. Early on, we made the strategic decision to build an entire React application ecosystem and component library specifically tuned for Arc'teryx projects. This wasn't about following trends; it was about creating a foundation that would let us deliver exceptional quality on timelines that seem impossible.
Our React and Styled Components architecture gives us the modularity to move fast without sacrificing craft. Reusable components mean we're not starting from scratch on every project. Direct integration with Arc'teryx's Bloomreach APIs means product data flows seamlessly into every experience. And rigorous performance optimization ensures that even the most asset heavy campaigns load quickly across devices and connection speeds.
the solution
We've built over 50 digital experiences for Arc'teryx across more than ten years of partnership. Each one reflects the brand's commitment to technical excellence: immersive product storytelling, seamless e-commerce integration, and performance that matches the premium positioning of the products themselves.
Our React ecosystem has become a genuine competitive advantage. Components built for one campaign can be refined and reused in the next, creating a compounding effect where quality improves and timelines shrink simultaneously. The Bloomreach integration we've developed handles real time product feeds elegantly, turning editorial content into commerce opportunities without ever feeling forced or disruptive.
Some of these core brand experiences remained live for more than five years, a testament to the durability of the technical foundations we built together. Others were campaign specific, designed to launch fast, drive impact, and then make way for the next story Arc'teryx wanted to tell.
Taking the paradigm of vertical-scroll web pages and using them to reveal layers of clothing is both elegant and appropriately informative for a technical clothing company. The excellent content and photography make this a class-leading experience.
the results
The numbers tell the story of a partnership that delivers. Over ten years of collaboration, we've generated thousands of e-commerce sales directly attributable to the experiences we've built. Our work has won multiple industry awards, recognition that validates both the creative ambition and technical execution we bring to every project.
The React component ecosystem we developed has reduced typical project timelines by approximately 40%, enabling Arc'teryx to be more ambitious with their digital storytelling while maintaining quality standards. Page performance consistently exceeds industry benchmarks, with experiences loading in under two seconds despite featuring some of the richest visual assets in the outdoor industry.
Most importantly, the partnership continues. Ten years in, we're still building, still refining, and still pushing what's possible when a legendary brand and a dedicated technical team work together toward shared excellence.
Awards
- Communication Arts Awards (Interactive): 2016 Winter Lookbook Experience
- Awwwards Nominee: 2016 Winter Lookbook Experience
- Applied Arts Award: 2024 Spring Run Experience
technologies
Six Weeks from Brief to Launch
Most agencies would balk at the timelines Arc'teryx demands. We built an entire React application ecosystem specifically to meet them. Reusable components, streamlined workflows, and deep integration with Arc'teryx systems mean we deliver award winning quality on schedules that seem impossible.
